CENEXPO 2026 brings Cenex® community together for learning, connection and growth
Retailers, industry partners, and CHS energy leaders came together June 24–25 at Treasure Island Resort & Casino in Welch, Minnesota, for CENEXPO 2026. The two-day event focused on strengthening businesses, building connections, and preparing for the future of convenience retail.
The event welcomed nearly 500 retailers, vendors, and industry participants, highlighting the strength and reach of the Cenex® brand. With a full agenda of education sessions, networking opportunities, and a trade show, attendees had multiple ways to engage and connect.
Investments matter
The event began with a message from Darin Hunhoff, Executive vice president, energy, who shared an update on the new Cenex brand campaign. He reinforced the importance of continued investment across the network, highlighting strong marketing programs and CHS investments in the supply chain that keep reliable supply flowing.
“What stands out to me every year is the strength of this network. Our cooperative system brings together independent owners and local co-ops in a way you just don’t see anywhere else. When we come together, share ideas and learn from each other, it strengthens all of us. Those genuine connections are what set us apart and keep our businesses moving forward,” Hunhoff said.
Focus on people and performance
Following the welcome, attendees heard from several speakers that centered their sessions on one of the most critical challenges for retailers today: attracting, developing, and retaining talent. From insights on generational shifts in the workforce and employee engagement to coaching and leadership, attendees gained practical strategies they can take back to their businesses.
Each session emphasized actionable ideas to help attendees build stronger teams and drive long-term success.
A hub for innovation and solutions
A big draw of the event is the trade show, where c-store vendors showcase new food, technology, and services that retailers can use to enhance their operations.
Attendees spent time sampling pizza, ice cream, and other grab-and-go favorites while exploring ideas to evolve their stores. Along the way, they learned about new payment systems, updated foodservice options, and tools to support day-to-day operations. Just as valuable were the conversations happening in the aisles, where retailers and vendors shared ideas and practical solutions.
“Spending time on the trade floor is one of the best parts of this event. You get to have real conversations with our retailers, hear what’s working in their stores, and see firsthand the ideas they’re excited about. There’s a lot of energy in those interactions, and it’s a great reminder of how strong our Cenex community is,” said Erin Wroge, senior director of energy marketing.
Strengthening connections across the network
Beyond sessions and exhibits, CENEXPO created meaningful opportunities for connection. From conversations on the trade show floor to shared meals and a live band, attendees had time to exchange ideas and build relationships across the Cenex community.
These connections are a core part of what makes CENEXPO valuable, bringing together retailers, partners and CHS experts to collaborate and learn from one another.
With momentum from this year’s event, the Cenex community remains focused on strengthening operations and meeting the evolving needs of customers across the communities they serve.
