
The Cenex® brand and the National Intercollegiate Rodeo (NIRA) are proud to announce a new partnership for the 2023 competitive season. Through this partnership, Cenex will sponsor and promote competitions across the central retail network, including representation at the 2023 College National Finals Rodeo (CNFR) in June. This partnership includes brand placements across the NIRA digital platforms, social channels, in-arena signage and TV commercials on ESPN.
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