2026 Brand Standard Audits have begun

Between June 1 and August 31, Mystery Shoppers will be evaluating all Cenex® locations to help you gain valuable insight into the customers’ experience and maintain brand integrity. Visit the RED Site Assessment Program page for resources to help you prepare your site and be on the lookout for your results.

What to expect

  • Third-party mystery shoppers will visit all Cenex locations between June 1 – August 31.
  • Mystery shoppers will evaluate interior elements, exterior elements, and customer service. View the evaluation guide
  • Evaluation results will be posted to Red Site Assessment portal within 72 hours of shop completion.
    • If you have not had prior access to the portal, you will receive an email with your login credentials,
  • After results are available, locations can submit cures for failed questions, other than those for customer service, through September 30. Review cure instruction

New evaluation questions (2 points each)

  • Was exterior building signage functioning and in good condition?
    • If no, will lose 2 points.
  • Were exterior merchandise displays well maintained and in good condition?
    • If no, will lose 2 points.

If you have questions before or after your Brand Standard Audit, please contact your Cenex representative or cenexmysteryshop@chsinc.com.