The Cenex® brand campaign, Here for What’s Ahead™, is continuing to gain momentum as we head into summer after launching during the Big Game in February. In its first three months, the campaign delivered tens of millions of paid impressions across video, audio and social platforms, helping drive awareness across the Cenex footprint.
This campaign is an opportunity to connect national brand visibility with the customer experience at your location. The campaign highlights Cenex as a reliable, forward-looking energy partner and features the full Cenex product offering, including retail, premium fuels, lubricants and propane.
What customers will see this summer
New television spots
New television spots are continuing to roll out, building on the three original spots currently in market. Each highlight familiar, real-life moments and how Cenex shows up with what drivers need, like a convenient stop on the way to a school dance or gearing up for a summer full of fun.
Sports activations
Here for What’s Ahead makes a debut on the big screen at Target Field during select Twins games, extending the campaign into the ballpark with in‑stadium moments that build visibility within a key sports partnership.
New pump toppers
Pump toppers are now available on Cenex Shop, giving you an easy way to bring the campaign directly to your store, with additional creative assets and in-store materials continuing to roll out in the coming months.
Running billboards
Billboards are running through August in select markets along high‑traffic highways and commuter routes, increasing visibility and awareness during peak driving season.
Radio and streaming ads
Radio and streaming audio extend the campaign’s reach with a consistent in-market presence, reinforcing Cenex as the place to fuel up on gas and snacks during summer road trips.
Thank you for your continued support and enthusiasm. As we build out the campaign, Here for What’s Ahead marketing materials will continue to roll out on Cenex Shop, making it easy for you to activate the campaign at your location.
