CHS continues to leverage our relationship with Bass Pro Shops and Cabela’s by actively targeting CLUB Mastercard holders. In June, an email and direct mail campaign was sent to CLUB cardholders that live within 20 miles of a Cenex location.
Even amidst a challenging COVID-19 environment, the June campaign yielded promising results, including:
- Average cardholder ticket increase of 20.21%
- Average cardholder spend increase of 36.76%
- Average transaction increase per cardholder of 13.03%
In addition to this recent campaign, CHS also continues to target Bass Pro Shops and Cabela’s customers in-store. In the coming weeks, Bass Pro Shops and Cabela’s locations within the Cenex footprint will receive updated maps outlining nearby Cenex locations, helping to drive traffic to Cenex convenience stores. These maps are displayed at CLUB Mastercard booths in Bass Pro Shops and Cabela’s stores, and are free for customers to take.
Templates and advertising materials to promote the Bass Pro Shops and Cabela’s CLUB program can be found on CenexShop. As a reminder, advertising materials to promote the CLUB program are covered at 75% underneath the Ad Share program. If you have any questions about the recent June offer or the Bass Pro Shops and Cabela’s partnership, please don’t hesitate to reach out to refinedfuelsmarketing@chsinc.com.
