Driving Bass Pro Shops® and Cabela’s® CLUB Cardholders to Cenex® retail locations

CHS continues to actively target Bass Pro Shops and Cabela’s CLUB cardholders to grow Cenex brand awareness. To convert new business and build brand loyalty, an email and direct mail campaign was recently sent to all CLUB cardholders that live within 20 miles of a Cenex branded retail location.

With this campaign, CLUB cardholders will receive TRIPLE (3%) back in CLUB points at participating Cenex locations from June 1st to June 30th. The campaign is completely automated; no work is required at the store level. Points will be tracked automatically and applied to cardholder’s statements.

As a reminder, through the Cabela’s and Bass Pro Shops partnership, CLUB cardholders receive double (2%) points at participating Cenex locations year-round. With CLUB cardholders receiving an extra point back for every purchase in June, now is a great time to promote this partnership. Please visit CenexShop to view available advertising materials and applications. If you have questions, please contact us at refinedfuelsmarketing@chsinc.com.

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