The 2025 Cenex Retail Marketing & Operations Guide is your digital resource for the most up-to-date information for all branded locations. Everything your store needs to succeed can be found in this guide!

A trusted, recognized brand is a powerful asset. To ensure brand integrity and protect the investment of our retail partners, Cenex brand and facility standards apply to each site under the Cenex brand. Standards include logo and color use, canopy and street sign specifications, dispenser graphics, branded credit card programs and more.

From September 3 – November 30, market researchers will visit all Cenex-branded locations to collect amenities and store information through the Amenities Review.

The shopping portion of the Brand Standard Audit ended on August 31, 2024. Now is the time to submit cures for both the 2024 Lighting Audit and Brand Standard Audit before the deadline on September 30, 2024.

The 2025 technology rebate program is now available for Cenex-branded locations. To be eligible for rebates, qualifying equipment must be purchased by August 31, 2025, and installed by December 31, 2025.

 Only one month remains to submit Ad Share claims to utilize FY’24 Ad Share funds.

The increasingly complex and digitally-driven retail landscape can be difficult for brick and mortar to manage. To stay competitive, accurate amenities, store hours and phone numbers are vital for driving traffic to your location and increasing incremental sales.

Fiscal year 2024 is coming to an end, which means time is running out to submit Ad Share claims to utilize FY’24 funds.

The Brand Standard Audit portion of the Retail Excellence Daily (RED) Site Assessment Program is scheduled to be completed by August 31, 2024.  These evaluations assist in identifying strengths and areas for improvement at each site — giving you the information you need to better position yourself against the competition.

Just over two months remain to submit grant applications for the Higher Blends Infrastructure Incentive Program (HBIIP). Don’t wait until the last minute to take advantage of HBIIP! Grant applications are due September 30, 2024.