2021 Mystery Shops Kick Off June 1

The 2021 round of Cenex^® mystery shops are scheduled to begin on June 1, providing the opportunity to discover what customers experience when they visit your store. These insights are designed to assist your store in remaining attractive in an increasingly competitive industry. Trained mystery shoppers will review and score Cenex brand image requirements, important exterior and interior elements, and key customer service essentials. The shoppers will also take photos of and around your site.

To assist our Cenex operators in meeting the demands of convenience retail customer expectations, our evaluation includes scored elements in the areas of safety, cleanliness, customer service, and brand image requirements.

Visit these links to assure your store and your team are ready for your spring evaluation:

Mystery Shop Evaluation(s): Eight specific areas of evaluations that will result in a final sore of passing or failing. A site must receive a 90% or higher to receive a passing score. Visit MyCHS > Energy > Cenex® Retail> Programs & Rresources> Mystery Shop Program for a list of all surveys and resources.

Front-Line Employee Training: Learn what to expect when your store is visited by a mystery shopper. The Cenex Mystery Shop training course on cenexrefinedthinking.com is designed to make the mystery shopper’s visit a positive experience by educating associates on the program and its purpose.

Hourly Restroom Log and Daily Pump Island Checklist: Provide your staff with easy to follow checklists for maintenance of restrooms and pump islands to ensure a winning store experience.

Cenex Uniforms: Mystery shoppers will be evaluating your staff’s attire to assure they are consistently uniformed. Cenex uniforms and name badges available at Cenex Shop do qualify for 75% Ad Share funding. Best of luck on your 2021 inspection!