Cenex® Presents Norborne Soybean Festival $100,000 Hometown Throwdown Grand Prize
This past week, Cenex® proudly awarded Norborne Soybean Festival the $100,000 Hometown Throwdown grand prize! Isaac Brizendine, Missouri retail brand development specialist, presented the $100,000 prize to Kyle Dunham of the Norborne Soybean Festival during the festival’s opening ceremony.
As the self-proclaimed, “Soybean Capital of the World,” Norborne has been celebrating its agricultural roots since 1982. Hosted each August, the Norborne Soybean Festival is a testament to the hard-working, generous, humble people of Norborne. The 100% volunteer-run festival features entertainment for all ages, including a soy coin hunt, soy donuts, ag in the classroom and the naming of a new King or Queen Soybean. With its long history rooted in tradition, local pride, community engagement and family fun, it is no surprise that Norborne’s Soybean Festival is the best fest in the United States.
Cenex brought some extra fun to the festival with a Hometown Throwdown branded photo bus. Friends and family were able to hop into the classic VW bus to take photos with their family and friends, which were then printed to take home. The brand also handed out cooling towels that were a hit with festival goers in the 90-degree heat.
The $100,000 grand prize recognizes the festival’s significant impact on the local community and its outstanding achievement as a Hometown Throwdown winner. This contribution will help the Norborne Soybean Festival continue to thrive, ensuring that it remains a cornerstone event for the Norborne community for years to come.
The Cenex brand celebrated Hayward Musky Festival being a Hometown Throwdown finalist at the festival in early June. This fall, Cenex will join the Roseau Fall Harvest Festival to celebrate the festival being a finalist with the local community.
