The Cenex® brand and the National Intercollegiate Rodeo (NIRA) are proud to announce their continued partnership for the 2024 competitive season. Through this partnership, Cenex sponsors and promotes competitions across the central retail network, including representation at the 2024 College National Finals Rodeo (CNFR) in June. This partnership includes brand placements across the NIRA digital platforms, social channels, in-arena signage and TV commercials on ESPN.

Additionally, the partnership with NIRA reinforces the Cenex brand’s commitment to the local communities where our customers live and work and brings a valuable spotlight to key audiences in our sales geographies.

If you have any questions, please reach out to your Cenex marketing representative.