The Cenex^® brand and the National Intercollegiate Rodeo (NIRA) are proud to announce a new partnership for the 2023 competitive season. Through this partnership, Cenex will sponsor and promote competitions across the central retail network, including representation at the 2023 College National Finals Rodeo (CNFR) in June. This partnership includes brand placements across the NIRA digital platforms, social channels, in-arena signage and TV commercials on ESPN.

Additionally, the partnership with NIRA reinforces the Cenex brand’s commitment to the local communities where our customers live and work and brings a valuable spotlight to key audiences in our sales geographies.

“We’re proud to support the next generation of rodeo,” says Matt Mohs, vice president of Cenex refined fuels marketing. “Through this partnership Cenex continues its dedication to supporting youth sports across rural America and celebrates a sport that’s so deeply rooted in the traditions and values of our farmer owners.”

More information on the partnership will be provided in the coming months. If you have any questions, please reach out to your Cenex marketing representative.