The Cenex® advantage: loyalty your way
In today’s competitive marketplace, giving customers a reason to keep choosing your store matters more than ever. A loyalty program can help turn everyday fuel stops and in-store purchases into stronger, long-term customer relationships. With Cenex® and Patron Points, you have the flexibility to create a program that fits your business and your customers.
Your brand. Your loyalty program.
Many loyalty programs follow a standardized model that leaves little room for retailers to shape the customer experience. Cenex offers a different approach.
With Patron Points, you can build a loyalty program around the way your customers shop. Whether you prefer a straightforward earn-and-redeem program or want to customize rewards, promotions, branding, and special offers, the program can be tailored to your business. The platform provides a mobile app, targeted offers, real-time performance insights, and tobacco loyalty integration, helping make rewards easy for customers and manageable for you.
Why loyalty matters
It costs 5 to 7 times more to gain a new customer than it does to keep an existing one. With the right loyalty program, you can keep customers coming back, increase their spend, and create measurable growth for your business.
A loyalty program can help you:
- Turn fuel visits into store visits with rewards that encourage customers to come inside after filling up.
- Increase spend per visit with category-specific offers, bundles, and bonus-point promotions.
- Increase engagement through targeted offers, personalized promotions, and mobile notifications.
- Encourage repeat business with milestone rewards, bonus-point opportunities, and follow-up offers.
- Make date-driven decisions by reviewing customer activity, offer performance, and redemption trends.
Not sure whether a loyalty program makes sense for your store? Learn why every c-store needs a loyalty program and what Patron Points brings to the table.
Special offer for new to brand locations
There is even more opportunity for new Cenex-branded locations to get started with Patron Points. Extended through fiscal year 2027, our new to brand loyalty offer is available to help new locations build customer engagement and establish long-term customer relationships by way of their own loyalty program. Eligible participating locations can receive reimbursement for monthly Patron Points fees.*
RISE support for your loyalty program
With support from the Cenex RISE program, your loyalty investment can go further by helping reduce upfront costs and supporting stronger customer connections. Select Patron Points expenses qualify for reimbursement from your improvement funds:
- Startup fees
- Monthly subscription fees
- Marketing assets
Visit the Cenex RISE page to learn more about eligible expenses and submit claims.
Connect with Patron Points today to increase customer loyalty in and around your community.
