Last call: FY’26 RISE claims due September 30

Fiscal year 2026 has come to an end, but there is still time to submit Cenex RISE claims for eligible purchases made on or before August 31. Claims for purchases made between September 1, 2025, and August 31, 2026, must be submitted by September 30 to qualify.

Purchases made on or after September 1, 2026, are part of fiscal year 2027 and are not eligible for reimbursement through FY26 RISE funds. Be on the lookout for information on the FY’27 RISE program in the coming months.

What’s eligible for reimbursement

The RISE program is composed of two distinct buckets of funds: marketing and improvement. Whether or not a purchase qualifies for reimbursement and whether it is marketing or an improvement is determined by how it supported your business and the Cenex brand.

Marketing

Marketing funds are intended to support the promotion of Cenex and your brand.* Marketing includes a wide array of print, digital, and radio advertising, as well as branded apparel and merchandise.

Improvements

Improvement funds are for specified products and services that support the operation and image of your business, which helps to support the overall perception of Cenex. Improvements include specific maintenance, repair, and upgrade activities and operational support by way of assessments, loyalty programs, and consultation.

If you have questions regarding reimbursement eligibility, your RISE fund balances, or the claim process, please visit Cenex Hub.

*For co-branded pieces to qualify for reimbursement, Cenex must be represented in a way that is equal to or greater than your brand.