Assess the potential before investing with a 5-STAR Feasibility Study
Major investments come with opportunity, risk, and a lot of questions. A Cenex® 5-STAR Feasibility Study can help you evaluate an investment’s potential and make an informed decision.
Designed for existing and potential retail locations, a 5-STAR Feasibility Study provides an objective look at the site, market, competition, operations, and financial potential of a project. The result is practical insight so you can make a confident decision.
Support for important retail decisions
Major retail decisions often include significant investment, changes, and implications. A feasibility study can bring clarity and direction to the decision-making process. These studies have been used to analyze a wide array of decisions, some of which are:
Remodeling an existing facility
Adding a foodservice concept
Building a new store
Purchasing or selling a store
Determining a store’s profit potential
“I like to use the 5-STAR Feasibility Study to identify sites to develop and keep from making mistakes. It helps to identify the strengths and weaknesses of a site that you may not have realized on your own.”
— Larry Ehrman, V.P. Energy of Cooperative Producers Inc.
Turn your RISE funds into actionable insights
5-STAR Feasibility Studies qualify for RISE reimbursement! If you have remaining improvement funds, this is a smart way to put them to use before the August 31 deadline. Contact Bryon Witzel today to get started.
Each study includes five key sections:
Site assessment — An on-site review captures the location’s condition, layout, features, and overall characteristics.
Operational evaluation — Key operational factors are reviewed to help identify potential strengths, challenges, efficiencies, and areas for improvement.
Market analysis — The study looks at local competitors, trade area conditions, site-specific considerations, and broader market factors that may influence performance.
Financial analysis — Projected fuel volumes, in-store revenue, profitability, and other financial considerations are evaluated to help estimate potential business impact.
Action plan — Findings are summarized into clear insights and recommendations, giving you a practical path for next steps.
Interested in a 5-STAR Feasibility Study?
Contact Bryon Witzel today to learn how a feasibility study can give you the insights you need to make your next investment.
