2024 Brand Standard Audit – Coming Soon
Spring has officially arrived, which means now is a great time to spruce up your location in preparation for summer and the Brand Standard Audit. The Brand Standard Audit portion of the Retail Excellence Daily (RED) Site Assessment Program is set to begin on Saturday, June 1.
What to expect:
- Third-party mystery shoppers will visit all Cenex locations between June 1 – August 31.
- Mystery shoppers will evaluate interior elements, exterior elements and customer service.
- Evaluation results will be posted live to mymysteryshopresults.cenex.com within 72 hours of shop completion.
- Locations that did not receive the Lighting Audit will be emailed login credentials to the new RED Site Assessment Portal at the beginning of June. For locations that have already received the Lighting Audit and logged into the new portal, please use the same credentials that you utilized to view Lighting Audit results.
As the Brand Standard Audit grows near, now is a great time to ensure your location is prepared. Keep in mind, most items to help make the RED Site Assessment Program a success are eligible for Ad Share reimbursement.
Below are helpful links as you prepare for June:
- Dispenser Decal and Fueling Island Order Form
- Cenex Retail Brand Image Standards Manual
- Hourly Restroom Log
- Daily Pump Island Checklist
- Front-Line Employee Training
- Cenex Uniforms
- Cenex Gift Cards / Cenex Credit Cards
Visit cenexhub.com to view tools and resources to ensure a smooth Brand Standard Audit and for portal navigation instructions. If you have any questions, please contact your Cenex representative or refinedfuelsmarketing@chsinc.com.
