Bass Pro Shops and Cabela’s Partnership Update
Effective December 31, 2025, the Bass Pro Shops and Cabela’s partnership will come to an end. The decision to end this partnership is due to technological, financial and industry changes. After December 31, retailers can still accept this card as a form of payment, but consumers will no longer receive double points for those transactions.
Applications and marketing materials related to the Bass Pro Shops and Cabela’s partnership, including credit card acceptance decals, must be removed/replaced in-store and online before the June 2025 round of the Brand Standard Audit begins. If Bass Pro Shops and Cabela’s materials are still displayed in-store when the Brand Standard Audit is performed, the evaluation will result in an automatic failure until materials are removed and cures submitted.
In the coming weeks prior to the Brand Standard Audit, all Cenex®-branded locations* will receive a Marketing Kit and Manager’s Guide outlining the changes noted above. If you have any questions about this update, please contact Refined Fuels Marketing at refinedfuelsmarketing@chsinc.com.
*Please note, unattended locations will not receive a marketing kit. Please visit cenexshop.com for replacement materials.
