Become a RISE expert with new resources

The Cenex^® RISE Program, formerly the Cenex Ad Share Program, provides reimbursements for marketing and improvement efforts that increase brand awareness, enhance customer experience, and support the operation and growth of your business. The deadline to use your fiscal year 2026 funds, August 31, will be here before you know it. Now is the time to make the most of your remaining funds.

Ready to get more from RISE? Dive into our new resources to better understand the program and use your funds with confidence.

Four new videos to guide your approach

To make it even easier to understand the program and get the most out of your RISE funds, we’ve created four videos to take you from novice to expert. Each video covers key aspects of the program, such as program basics, how funding works, eligible expenses, and how to maximize your reimbursement opportunities.

Additional videos are on the way! Be on the lookout for videos about using your RISE funds for billboards, radio, print, and other marketing tactics.

Clear guidelines for RISE eligibility

Understanding what qualifies for RISE reimbursement is essential to getting the program’s full value. Documents outlining the eligibility requirements for RISE eligible expenses, including social media usage and co-branded apparel, have been added to Cenex Hub. These guidelines also outline initiatives that fall outside of program eligibility to educate around the Cenex brand standards. With this emphasis on clearer direction, you can focus on initiatives that drive results while ensuring alignment with program requirements.

Here to support you

We want you to get the most out of your RISE funds, so you can continue investing in the areas that matter most to your business. If you have any questions about the RISE program or eligible expenses, reach out to CenexRISE@chsinc.com.