Two Days of Learning, Networking & Fun – CENEXPO 2025

Last week, over 230 Cenex owners and operators came together for CENEXPO at Treasure Island Resort & Casino in Welch, MN. Over two days, customers learned from engaging speakers, connected with vendors on the trade show floor and networked with other attendees and CHS employees.

The first day kicked off with a welcome and Cenex brand update from Gary Braaten, Director of Retail Development. Then, our keynote speaker, Simon T. Bailey, hit the stage. During his inspiring keynote, Simon focused on how attendees can “plus up” every customer interaction, turning everyday moments into lasting advantages in today’s competitive c-store landscape.

With ideas for improving customer experience buzzing in their heads, attendees hit the trade show floor, where they had the opportunity to connect with 89 vendors ready to help improve their businesses. In addition to vendors, the trade show floor also hosted The Cenex Stop, where attendees could connect with CHS experts and enter exciting giveaways.

That evening, attendees, vendors and CHS employees had the chance to connect again over dinner and drinks, followed by a live band on the casino floor.

The next day, attendees came ready for a morning full of educational sessions on elevating customer experience, improving their brand and using technology to enhance all areas of their business.

This year’s educational sessions were:

Ignite Your Personal Brand! – Ernie Harker
NACS Technology Roadmap – Gray Taylor
NACS Industry Update – Jeff Burrell
Using Generative AI to Maximize Marketing – Ernie Harker

Thank you to all the Cenex owners and operators who joined us this year! We hope that you left CENEXPO with new connections, insights and knowledge and that you will join us again.