It is important that you make sure your retail dispensers are properly labeled for seasonal product. All retail locations that have designated premium diesel dispensers must follow the labeling guidelines below. If you are labeling winter product at a standard diesel dispenser – contact CHS Retail Image & Equipment (800-852-8186) to order product identification specific for your dispenser.
Cenex® Wintermaster®
A magnetic overlay for the lower dispenser door is REQUIRED on all Cenex® Wintermaster® dispensers. If you no longer have the overlay provided at the time of installation, you MUST install this item to be in compliance with Cenex Retail Image Standards. Wintermaster pump toppers and hose talkers are also recommended for every Cenex Wintermaster dispenser and can be ordered from www.cenexshop.com at no cost.
Cenex® Roadmaster XL® Seasonally Enhanced
Magnetic overlays for the lower dispenser door are recommended during seasonal availability. Cenex Roadmaster XL® Seasonally Enhanced pump toppers and hose talkers are also recommended on each dispenser with this product offering and can be ordered from www.cenexshop.com at no cost.
Ruby Fieldmaster® Seasonally Enhanced
Magnetic overlays for the lower dispenser door are recommended during seasonal availability. Cenex® Ruby Fieldmaster® Seasonally Enhanced pump toppers and hose talkers are also recommended on each dispenser with this product offering and can be ordered from www.cenexshop.com at no cost.
#1 Diesel with the Cenex Premium Diesel Additive
If you are dispensing #1 Diesel with the Cenex Premium Diesel Additive you will need to keep the current dispenser image as is, displaying either Cenex Roadmaster XL or Cenex Ruby Fieldmaster, and further identify this product on the PID area using #1 Premium Diesel. Contact CHS Retail Image & Equipment to order at 800-852-8186.
Click here to download the full version of the Winter Dispenser Labeling Requirements. PLEASE NOTE: Magnetic overlays for lower doors must only be used with the premium diesel grey/green dispensers and must only be applied to cover the existing product logo, it should not cover any part of the Cenex logo.
