Your employees are the face of your store – and confident, educated employees can make a big difference in the success of your business. That is why CHS offers managers and sales associates the opportunity to become certified in key brand programs through FREE online training at CenexRefinedThinking.com. Each participant who passes a retail course becomes certified and receives a completion certificate to download.

Access the retail coursework by visiting CenexRefinedThinking.com, and log in via the blue button in the top right corner of the homepage. If it’s your first time to the site, you will need to create a profile by clicking the red, “Register Now,” button in the middle of the page. Choose “C-store Employee” as your “employee type” when prompted.

Training is FREE and is designed to give your staff the tools and confidence to promote the following Cenex^® programs:

• Cenex Gift Cards. Learn how the Cenex Gift Card program can help your store become more profitable. From selling techniques to gift card terminology, we’ll prepare associates to handle customer questions and energize your gift card business.
• Cenex Credit Cards. Learn the unique attributes of each Cenex branded credit card. Whether your customer needs to fuel the family car or a fleet of tractor-trailers, CHS has a card to meet their needs.
• Cenex — We’re With You^®. Learn important facts about CHS, the Cenex brand and the We’re With You brand campaign, including the Tanks of Thanks^® program. This course also includes customer service basics to ensure employees deliver on the Cenex brand promise. This training is valuable not only for new associates, but also as a helpful refresher for long-time team members.
• Cenex RED Inspections/Mystery Shopper Program. Learn what to expect when your store is visited by a mystery shopper. Help make the mystery shopper’s visit a positive experience by educating associates on the program and its purpose.

The more your staff knows, the better they will perform. And, there’s no limit to the number of employees who can enroll. From new employees, to store clerks, store managers, to office personnel, everyone is encouraged to complete the training.

Questions? Email us at refinedfuelsmarketing@chsinc.com.