Chester’s is not only a nationally recognized branded food service program with 50 years of history, but it’s also home to the best fried chicken in the industry.
From humble roots, Chester’s has grown to be the leading developer of fried chicken Quick Service Restaurant concepts in the convenience store category. It began in 1952 when W.O. Giles started frying donuts – and later chicken – in Montgomery, Alabama, with his patented fryers. Giles’s innovations in equipment paved new paths for today’s QSR business. During the ‘70s, “Chester Fried” took off with the addition of marinades, batter dip and breadings. Customers began craving the hand-breaded quality taste. Chester Fried became Chester’s International in 2002, and by 2004, franchises were popping up around the globe. Today, Chester’s serves millions of satisfied and loyal customers in its more than 1,500 licensed and franchised locations.
Chester’s signature flavors come from its Southern roots. Whether bone-in or tenders, chicken is double hand-breaded in the company’s unique breading blend and fried to perfection. Chester’s Signature Sides are on the menu too with choices like creamy mac + cheese, green beans with pepper and bacon, or home-style mashed potatoes and rich gravy. Meals are rounded out with buttermilk biscuits and fried potato wedges. Breakfast is available as well, including rib-stickin’ biscuits with white gravy and breakfast sandwiches. And there’s more to come! In 2016, Chester’s will be launching a line of easy-to-eat snack products like Chicken on a Stick and more.
It’s not just amazing food that gives Chester’s its successful track record. Adaptable models mean a Chester’s store can fit in just about any footprint. Its dedicated operations, marketing and training staff provide the retailer with an unmatched depth of ongoing support. Every store is paired with a Chester’s operations representative to provide in-person training as well as guidance and assistance going forward. Above and beyond the quarterly marketing material kits, stores also have access to a library of customizable Local Store Marketing (LSM) materials on the company website. And Chester’s is proud to offer a best-in-class Training Program, comprised of on-site training supported by training videos that are available online (both in English and Spanish) to help give retailers the best start possible.
All this contributes to Chester’s annual placement on the Franchise Times Top 200 Franchise Systems report and Entrepreneur Magazine’s annual Franchise 500 issue. But it all comes back to the quality and taste of Chester’s delicious chicken.
For more information about Chester’s International contact Jennifer Peek at jenniferp@chestersinternational.com or at 205-949-4727.
