As you know, a trusted, recognized brand is a powerful asset. CHS works diligently not only to grow awareness and advocacy for the Cenex brand, but also to help ensure consumers have a positive, consistent experience at each location they visit.

Recent investments, including all Cenex gasolines being TOP TIER^™ certified and the related image upgrade underway at all of our 1,500 locations, are evidence of our steadfast commitment to brand growth and our retail channel partners.

We recently mailed an updated Retail Image Standards manual to all branded retail sites and parents, which captures both the unchanged brand image requirements as well as the new requirements associated with our recent investments. This manual should be used as a reference for all required Cenex brand standards for signs, canopies, islands, fuel dispensers and buildings. It offers detailed descriptions and includes color photos for easy identification. Consult this guide on a regular basis to keep your site current with the latest brand image requirements.

The updated Retail Image Standards is also available on MyCHS. To access the online version, visit MyCHS at chsinc.com and click on the Cenex Retail page.

If you have questions on brand image standards, please contact your Energy Representative, or email us at refinedfuelsmarketing@chsinc.com.