The holiday season keeps most of us busy through the fall and winter months. So with things calming down as we enter the New Year, now is the perfect time to start planning not only your personal goals for the year ahead, but also the goals for your retail operation. Here are some fun, cold weather traffic driving ideas to get you started:

• Loyalty punch card program for hot beverages. Customizable template available at Cenex Ad Builder. (Click on C-Stores > C-Store Templates > Coupons & Loyalty Cards)
• Coffee refill program. Sell Cenex^® travel mugs and offer savings on future refills. It’s environmentally-friendly and saves you the cost of disposable cups! Not part of the Cenex branded cup program? Contact the Morrison Group at 800-888-1912 for more information and to order cups.

Your Local Store Marketing Guide contains many more seasonal promotional ideas, as well as tips and checklists for planning store events, creating a marketing plan, tracking results and more.