Twice a year, CHS provides Retail Excellence Daily (RED) Mystery Shop inspections at no charge to our marketers. These evaluations assist in identifying strengths and areas for improvement at each site.
Stores can expect:
- An evaluation focused on Cenex® brand image elements, safety, cleanliness and customer service standards
- A quick report turnaround with evaluation results in-hand within one business week of a site being shopped
- Requirements for sites to meet a passing benchmark of 88%, with 30 calendar days to complete corrective actions on any documented issue(s)
Below are some helpful links to ensure that you are prepared for this round of shops.
- Cenex Retail Brand Image Standards Manual
- Dispenser Decal and Fueling Island Order Form
- Cenex Uniforms and Nametags
- Hourly Restroom Log
- Daily Pump Island Checklist
- Front-Line Employee Training
Should you have any questions on the RED Mystery Shop program, please send an email to refinedfuelsmarketing@chsinc.com.
*Please note the following program change. Failure to meet the minimum passing score of 88% will result in a failure fee. It is important to note that you will incur a fee of $250.00 if a site has failed two consecutive mystery shop rounds and $500.00 for failing three or more consecutive mystery shop rounds.
