Your c-store loyalty program, customized

Boost growth across your Cenex® locations with a customizable loyalty program offered through our Patron Points partnership. Designed to turn visits into repeat business and backed by financial assistance, you’ll have the tools to increase fuel and in-store sales while building long-term customer loyalty.

Why loyalty matters

  • Maximize every transaction

    Increase ticket sizes and reward customers for every purchase — from fuel and snacks to car washes and more.

  • Boost customer Retention

    Keep customers coming back with an easy-to-use mobile loyalty app and tobacco loyalty integration.

  • Increase store traffic

    Use targeted rewards to drive cross-purchasing behavior and boost in-store traffic with every fuel visit.

  • Make data-driven decisions

    Track real-time performance with built-in ROI tools and insights, so you can optimize your loyalty program.

Customize your loyalty program

Stand out and foster brand loyalty with a program that’s built for your needs. Whether you want simple earn-and-redeem mechanics or full customization of rewards, branding, and promotions, this solution adapts to your business, audience, and goals.

  • Mobile app for on-the-go rewards

    Put loyalty in your customers’ pockets with an intuitive mobile app that makes earning and redeeming rewards effortless. Deliver personalized offers, track points, and gather valuable insights to tailor marketing, keeping your brand top of mind and driving frequent visits.

  • Tobacco loyalty integration

    Simplify compliance with national tobacco brand requirements while driving greater participation and basket sizes. Tobacco loyalty makes it easy to reward purchases, helping you grow sales and keep customers coming back without adding complexity for your staff.

  • Pre-built promotions & targeted offers

    Take the guesswork out of marketing with campaigns designed to drive action. From limited-time offers to behavior-based incentives, your loyalty program can automatically deliver personalized offers at the right time, boosting engagement, increasing average spend.

Loyalty no matter your size

Create, launch, and manage a loyalty program regardless of your in-house marketing capabilities. Whether you want to build a loyalty program from scratch or use a base program, Patron Points is here to help you offer a loyalty program that will keep customers coming back.

The Cenex base program

Businesses looking for a pre-built loyalty program or a program to build upon can use the base program that was developed by Cenex and Patron Points.

Special offer for new to brand locations

Get one free year of loyalty when you Brand Cenex.*

Reimbursement Options

With parent-level support from the Cenex RISE program, your loyalty investment goes further, helping reduce upfront costs and giving you more freedom to invest in what matters: stronger customer connections, increased sales, and measurable financial impact.**

Create a loyalty program that keeps customers coming back and drives growth. Contact your Cenex representative today to get started.


* Participation in the Patron Points Program is available only to Cenex-branded retail sites that sign up through an approved Patron Points Reimbursement Agreement with Cenex. Cenex will reimburse eligible Marketers for monthly Patron Points fees for up to 12 months or $5,014, whichever comes first, after which sites are responsible for their own fees. Reimbursements may end if a site leaves the program, stops using Cenex branding, closes, or if the Cenex brand’s agreement with Patron Points ends. Cenex makes no guarantee of increased sales or revenue, and additional rules may apply. Program subject to change or cancellation at any time. All terms of the Patron Points Program will be set forth in, and governed by, the Patron Points Reimbursement Agreement between Cenex and Marketer.

** The Cenex RISE program is limited to qualified Cenex parent accounts. Reimbursements are provided at the parent level only. Select Patron Points program costs are eligible for Cenex RISE reimbursement. Loyalty point redemption costs are not Cenex RISE eligible. The new to brand offer cannot be combined with Cenex RISE reimbursement. Reimbursement eligibility becings following the first free year for participating new to brand locations. For more information on Cenex RISE and reimbursement eligible costs, visit Cenex Hub or contact your Cenex representative.