2026 Brand Standard Audit—notable updates
The Brand Standard Audit component of the Retail Excellence Daily (RED) Site Assessment Program will begin on June 1. The RED Site Assessment Program plays a critical role in upholding customer experience—driving stronger customer loyalty and incremental sales.
With these goals in mind, the following updates have been made to the 2026 Brand Standard Audit.
New evaluation questions (2 points each)
- Was exterior building signage functioning and in good condition?
- If no, will lose 2 points.
- Were exterior merchandise displays well maintained and in good condition?
- If no, will lose 2 points.
Review the full 2026 evaluation guide to prepare your store for success.
