Twice a year, CHS provides Retail Excellence Daily (RED) Mystery Shop inspections at no charge to our marketers. These evaluations assist in identifying strengths and areas for improvement at each site.
Stores can expect:
- An evaluation focused on Cenex® brand image elements, safety, cleanliness and customer service standards
- A quick report turnaround with evaluation results in-hand within one business week of a site being shopped
- Requirements for sites to meet a passing benchmark of 88%, with 30 calendar days to complete corrective actions on any documented issue(s)
Below are some helpful links to ensure that you are prepared for this round of shops.
- Cenex Retail Brand Image Standards Manual
- Hourly Restroom Log
- Daily Pump Island Checklist
- Front-Line Employee Training
- Cenex Uniforms
- Instruction-How to Access the Mystery Shop Website
- Instructions-Appeal Process
In addition, you will also receive a checklist outlining a more detailed snapshot of each question the mystery shopper will be evaluating. Watch for this in your mailbox soon.
Should you have any questions on the RED Mystery Shop program, please send an email to refinedfuelsmarketing@chsinc.com.
*Sites located in the northern tier of the Cenex network will have their shop start date delayed until Monday, April 17th.
